| Convincing people to join a multilevel | | | | set backs by one or two companies by |
| marketing network can be a challenge as the | | | | individual distributors, have been proven a |
| term itself has only one of two effects on | | | | reputable sales method. |
| people. They are either enthusiastic about | | | | |
| the prospect or they turn and run away. The | | | | Companies that push for the sale of |
| reputation of multilevel marketing has been | | | | distributorships over the sale of products |
| tainted by previous pyramid schemes and other | | | | rarely last long as they have trouble passing |
| pyramids that hid behind overpriced products | | | | the pyramid test. The best way to market a |
| to evade the legal definition of a pyramid. | | | | multilevel network is by marketing it to |
| | | | current customers. The individuals who love |
| Several people believe that multilevel | | | | the product and use it on a regular basis do |
| marketing is all just a scam, the only way to | | | | not have to be sold on how well it performs. |
| make money is to start the business, and then | | | | They may even approach the subject about |
| cash out once it reaches its saturation | | | | becoming a distributor and start pressing to |
| point. Others believe there is no such thing | | | | join the organization. |
| as a saturation point and the more people | | | | |
| involved in the business the more sales and | | | | This method may seem slow to those trying to |
| money generated. True multilevel marketing | | | | build a multi-million dollar network, but it |
| professionals will tell you that while the | | | | is the type of network that can not only |
| business requires little or no manual labor, | | | | increase growth but can also sustain the |
| it should not be viewed as a get rich quick | | | | growth. People are much more willing to be |
| scheme. | | | | involved in a venture in which they believe |
| | | | and who better than those who already use the |
| Anyone in business knows that selling a | | | | product? They are their own testimonial. |
| product take work and most people, especially | | | | Remember the advertisement, "I am not only |
| online customers, will investigate a purchase | | | | the company owner, I am a user." Sold more |
| before making it. They will also investigate | | | | products that most other ads for the same |
| the company before trusting them with their | | | | type of product. |
| money, usually because of all the negative | | | | |
| publicity generated by the questionable | | | | Unfortunately, many network marketers who |
| practices of a few illegal companies. | | | | have depleted their supply of warm contacts |
| | | | move into cold calling and when they fail at |
| It could be pointed out that multilevel | | | | that, they simply move on to a different |
| marketing networks have been around long | | | | program. The results will usually be the same |
| before the internet took the practice to a | | | | because they are more interested in making |
| global audience. Cosmetic lines, jewelry, | | | | money off the efforts of others and bullying |
| home cleaning supplies and many other | | | | them into making sales instead of finding |
| national companies made a killing selling | | | | qualified members for their downline. They |
| their merchandise through many layers of | | | | are also not interested in market saturation |
| distributors. Their products were well-liked | | | | and do not worry about have half of the town |
| and no one thought twice about the prospect | | | | in their organization, trying to sell the |
| of them being illegal, which despite a few | | | | same products to each other. |