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Do Not Shortchange Funding Needs - Too Little is Worse Than Too Much

There is an old adage in the funding office environment will be crucial to
community: "Investing $1,000,000 to fail closing sales and making deals keep the
is expensive, investing $5,000,000 to space as Spartan as possible.Do not load
succeed is cheap. Investors will respond up the staff with numerous family members
to funding needs based on real world unless they perform an absolutely
assumptions. They will be very cautious essential function. Just because cousin
when assessing a venture's real funding Myrtle has been laid off for several
requirements.Think of investment capital years, the focus of your startup is not
as fertilizer. If a farmer applies too to give her employment, unless you can
little he harvests a poor crop or worse. defend her abilities and unique skills.
Too much fertilizer and the harvest will Your judgement will be questioned unless
likewise be disappointing. Experienced, you can sell Myrtle's benefits.The cash
successful farmers know their fields, flows you project in your business plan
their climate, crop planting patterns and will be in the red (burning cash) for a
their equipment. They will apply every number of months. Your ability to secure
pound of fertilizer needed to maximize investment money will be largely effected
their harvest. Investors handle their by showing how quickly the burn rate
capital in exactly the same way.I review stops and the business starts throwing
many business plan submissions each year. off cash. This is a point that you must
It is amazing how many entrepreneurs can be able to defend aggressively. Investors
not identify, quantify or justify the will be very dubious about your cash flow
investment requirements they describe in projections, and thus the level of
their business plans. This is an absolute investment you really need, not what you
eliminator in terms of creating investor may think you need. The better job you do
enthusiasm for funding a project. This is of vetting assumptions and supporting
one of the largest reasons so many plans them with historical industry specific
never receive a thorough reading.Often, data, the more likely you are to win
the entrepreneur woefully understates the investors and their money for commitment
obvious funding level a new enterprise to your project.A business plan that does
will require. The justification, stated not show cash burn slowing, then stopping
or not, is usually that they are and then turning to cash flow positive
attempting to keep the needed investment during the first 12 months of operations
number very low in order to create will likely not be funded. Investors want
interest. They do not understand that to see quick sales traction. A plan that
there is no too high or too low does not show growth quickly enough will
investment number if the need for capital increase capital risk and sour
can be demonstrated, qualified and investors.Whether you require $1,000,000
narrated. Investors want a crystal clear or $21,000,000 the business plan should
look at the use of funds and how they be written to justify the needed funding
will earn an appropriate return on their level being sought. Too low, or too high,
invested funds.Seeking a number in excess and seasoned investors will walk away.
of the amount needed to successfully Think like a farmer fertilizing his
launch a startup is equally disastrous. fields during spring planting. He has so
Investors are not seeking to build a Taj much land and needs to make every square
Mahal before the first dollar of revenue foot produce the greatest possible crop
is generated. Here are a few tips for yield. The farmer does not waste seeds,
building expense assumptions that will fertilizer, water, labor or fuel. He
withstand withering investor makes sure that the crop is tended with
scrutiny.SalariesInvestors do not want all due diligence and given everything
entrepreneurs to starve. They also do not needed to reward his efforts. Farming is
want to fund the lease on a BMW 745. hard work.So is finding and securing
Salaries should be based on sustenance investment commitments. There are
requirements. Most investors I have thousands of projects on the street every
worked with want their management teams day seeking investment capital, partners
to make enough salary to pay their bills or license. The number of projects
and not place untoward strain on personal greatly exceeds the supply of available
finance and marriages. Comfortable is resources. Do not injure your opportunity
fine, but they will not fund luxuries. Be by loading up your offering with excess,
very realistic.StaffingI often see plans fat and dreams. Your pay out comes after
with a list of proposed employees that you achieve success, and the investor has
resembles the list of animals on Noah's begun to see a return on their
Arc. Keep this area very lean. Use investment.Geoff Ficke has been a serial
outside contractors, consultants, and entrepreneur for almost 50 years. As a
part-timers to fill every post possible. small boy, earning his spending money
Employees add high fixed costs to the doing odd jobs in the neighborhood, he
budget. Salaries, benefits, training and learned the value of selling himself,
equipment can be too heavy a burden for offering service and value for
startup projects to absorb. Another no/no money.After putting himself through the
is a squad of vice-presidents. These are University of Kentucky (B.A. Broadcast
red flags that scream excess and will all Journalism, 1969) and serving in the
but eliminate any possibility of United States Marine Corp, Mr. Ficke
receiving funding for a new business commenced a career in the cosmetic
opportunity.FacilitiesPlan on renting industry. After rising to National Sales
needed office space on a short-term Manager for Vidal Sassoon Hair Care at
basis. If growth happens as planned it is age 28, he then launched a number of
always easy to find bigger premises. You ventures, including Rubigo Cosmetics,
do not want to obtain a larger space than Parfums Pierre Wulff Paris, Le Bain
initially needed to run the business in Couture and Fashion Fragrance.Mr. Ficke
the most efficient manner. You will be and his consulting firm, Duquesa
using too much of your precious capital Marketing, Inc. ( has assisted businesses
for an underutilized asset.This may seem large and small, domestic and
obvious, but you should read the business international, entrepreneurs, inventors
plans I do. Many entrepreneurs try to and students in new product development,
replicate the surroundings they enjoyed capital formation, licensing, marketing,
when they were corporate employees. sales and business plans and successful
Recently, I reviewed a cash flow implementation of his customized
projection that included an office strategies. He is a Senior Fellow at the
expense for a daily delivery of flowers, Page Center for Entrepreneurial Studies,
and this was not a floral business. Business School, Miami University,
Investors are totally put off by Oxford, Ohio.
expenditures such as this. Unless the




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