| There is an old adage in the funding
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| | office environment will be crucial to
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| community: "Investing $1,000,000 to fail
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| | closing sales and making deals keep the
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| is expensive, investing $5,000,000 to
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| | space as Spartan as possible.Do not load
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| succeed is cheap. Investors will respond
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| | up the staff with numerous family members
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| to funding needs based on real world
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| | unless they perform an absolutely
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| assumptions. They will be very cautious
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| | essential function. Just because cousin
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| when assessing a venture's real funding
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| | Myrtle has been laid off for several
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| requirements.Think of investment capital
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| | years, the focus of your startup is not
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| as fertilizer. If a farmer applies too
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| | to give her employment, unless you can
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| little he harvests a poor crop or worse.
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| | defend her abilities and unique skills.
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| Too much fertilizer and the harvest will
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| | Your judgement will be questioned unless
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| likewise be disappointing. Experienced,
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| | you can sell Myrtle's benefits.The cash
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| successful farmers know their fields,
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| | flows you project in your business plan
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| their climate, crop planting patterns and
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| | will be in the red (burning cash) for a
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| their equipment. They will apply every
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| | number of months. Your ability to secure
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| pound of fertilizer needed to maximize
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| | investment money will be largely effected
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| their harvest. Investors handle their
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| | by showing how quickly the burn rate
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| capital in exactly the same way.I review
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| | stops and the business starts throwing
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| many business plan submissions each year.
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| | off cash. This is a point that you must
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| It is amazing how many entrepreneurs can
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| | be able to defend aggressively. Investors
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| not identify, quantify or justify the
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| | will be very dubious about your cash flow
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| investment requirements they describe in
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| | projections, and thus the level of
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| their business plans. This is an absolute
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| | investment you really need, not what you
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| eliminator in terms of creating investor
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| | may think you need. The better job you do
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| enthusiasm for funding a project. This is
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| | of vetting assumptions and supporting
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| one of the largest reasons so many plans
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| | them with historical industry specific
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| never receive a thorough reading.Often,
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| | data, the more likely you are to win
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| the entrepreneur woefully understates the
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| | investors and their money for commitment
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| obvious funding level a new enterprise
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| | to your project.A business plan that does
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| will require. The justification, stated
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| | not show cash burn slowing, then stopping
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| or not, is usually that they are
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| | and then turning to cash flow positive
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| attempting to keep the needed investment
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| | during the first 12 months of operations
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| number very low in order to create
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| | will likely not be funded. Investors want
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| interest. They do not understand that
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| | to see quick sales traction. A plan that
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| there is no too high or too low
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| | does not show growth quickly enough will
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| investment number if the need for capital
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| | increase capital risk and sour
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| can be demonstrated, qualified and
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| | investors.Whether you require $1,000,000
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| narrated. Investors want a crystal clear
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| | or $21,000,000 the business plan should
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| look at the use of funds and how they
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| | be written to justify the needed funding
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| will earn an appropriate return on their
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| | level being sought. Too low, or too high,
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| invested funds.Seeking a number in excess
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| | and seasoned investors will walk away.
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| of the amount needed to successfully
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| | Think like a farmer fertilizing his
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| launch a startup is equally disastrous.
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| | fields during spring planting. He has so
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| Investors are not seeking to build a Taj
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| | much land and needs to make every square
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| Mahal before the first dollar of revenue
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| | foot produce the greatest possible crop
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| is generated. Here are a few tips for
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| | yield. The farmer does not waste seeds,
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| building expense assumptions that will
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| | fertilizer, water, labor or fuel. He
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| withstand withering investor
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| | makes sure that the crop is tended with
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| scrutiny.SalariesInvestors do not want
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| | all due diligence and given everything
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| entrepreneurs to starve. They also do not
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| | needed to reward his efforts. Farming is
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| want to fund the lease on a BMW 745.
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| | hard work.So is finding and securing
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| Salaries should be based on sustenance
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| | investment commitments. There are
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| requirements. Most investors I have
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| | thousands of projects on the street every
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| worked with want their management teams
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| | day seeking investment capital, partners
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| to make enough salary to pay their bills
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| | or license. The number of projects
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| and not place untoward strain on personal
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| | greatly exceeds the supply of available
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| finance and marriages. Comfortable is
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| | resources. Do not injure your opportunity
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| fine, but they will not fund luxuries. Be
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| | by loading up your offering with excess,
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| very realistic.StaffingI often see plans
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| | fat and dreams. Your pay out comes after
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| with a list of proposed employees that
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| | you achieve success, and the investor has
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| resembles the list of animals on Noah's
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| | begun to see a return on their
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| Arc. Keep this area very lean. Use
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| | investment.Geoff Ficke has been a serial
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| outside contractors, consultants, and
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| | entrepreneur for almost 50 years. As a
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| part-timers to fill every post possible.
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| | small boy, earning his spending money
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| Employees add high fixed costs to the
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| | doing odd jobs in the neighborhood, he
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| budget. Salaries, benefits, training and
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| | learned the value of selling himself,
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| equipment can be too heavy a burden for
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| | offering service and value for
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| startup projects to absorb. Another no/no
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| | money.After putting himself through the
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| is a squad of vice-presidents. These are
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| | University of Kentucky (B.A. Broadcast
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| red flags that scream excess and will all
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| | Journalism, 1969) and serving in the
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| but eliminate any possibility of
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| | United States Marine Corp, Mr. Ficke
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| receiving funding for a new business
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| | commenced a career in the cosmetic
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| opportunity.FacilitiesPlan on renting
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| | industry. After rising to National Sales
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| needed office space on a short-term
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| | Manager for Vidal Sassoon Hair Care at
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| basis. If growth happens as planned it is
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| | age 28, he then launched a number of
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| always easy to find bigger premises. You
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| | ventures, including Rubigo Cosmetics,
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| do not want to obtain a larger space than
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| | Parfums Pierre Wulff Paris, Le Bain
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| initially needed to run the business in
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| | Couture and Fashion Fragrance.Mr. Ficke
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| the most efficient manner. You will be
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| | and his consulting firm, Duquesa
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| using too much of your precious capital
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| | Marketing, Inc. ( has assisted businesses
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| for an underutilized asset.This may seem
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| | large and small, domestic and
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| obvious, but you should read the business
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| | international, entrepreneurs, inventors
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| plans I do. Many entrepreneurs try to
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| | and students in new product development,
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| replicate the surroundings they enjoyed
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| | capital formation, licensing, marketing,
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| when they were corporate employees.
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| | sales and business plans and successful
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| Recently, I reviewed a cash flow
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| | implementation of his customized
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| projection that included an office
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| | strategies. He is a Senior Fellow at the
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| expense for a daily delivery of flowers,
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| | Page Center for Entrepreneurial Studies,
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| and this was not a floral business.
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| | Business School, Miami University,
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| Investors are totally put off by
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| | Oxford, Ohio.
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| expenditures such as this. Unless the
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| |
|