| I actually have two separate online businesses - | | | | require monthly re-orders or autoships. |
| 1. Selling wellness products and | | | | Once people start using them and benefiting, more |
| 2. Selling digital information products (eBooks) | | | | often than not, they will continue to use them. |
| Because I can look at things from both perspectives, I | | | | If you treat your customers right, they will buy from |
| often tend to compare the two businesses from the | | | | you month after month, providing you with regular |
| point of view of the "better" opportunity. | | | | commissions and a more or less stable source of |
| But if I were asked to recommend a single business | | | | income. |
| as the best way to make a living online, the Wellness | | | | There's usually no need to keep selling to them again |
| Business would win hands down. | | | | and again (barring the obligatory seasonal promotions). |
| And no, I didn't choose it because its easy. On the | | | | If the products meet their requirements and you give |
| contrary, selling health supplements, vitamins and | | | | them a good deal and great service, they will give you |
| related products online is NOT easy. | | | | repeat business for a long time to come. |
| Not only is there tremendous competition, but it simply | | | | 3. Your Income Grows Exponentially |
| can't be done by working two hours a day, as is the | | | | When selling a digital product (as an owner or an |
| common perception. | | | | affiliate), your potential for future income actually |
| If you sell wellness products, you have to deal with | | | | DECREASES with every sale you make. |
| REAL people. People with human needs and problems. | | | | Unless you are among the few top marketers who |
| You must be available in person, or by phone, or at | | | | can churn out a new product every month, or can |
| least by email, to clarify doubts, answer queries, be | | | | earn more on back-end commissions, your potential for |
| prompt and sensitive to your customers' needs and | | | | income will always be limited by your creativity. |
| generally make your customer feel good about doing | | | | In contrast, because most wellness opportunities also |
| business with you. | | | | involve building an organisation, every product sale |
| You must also provide constant support, training and | | | | actually INCREASES your potential for future income, |
| leadership to a growing organisation of distributors, and | | | | by growing your organisation of customers and |
| help them grow their business. | | | | potential distributors purchasing every month. |
| This can be extremely time-consuming because few | | | | If you help your downline earn a regular income, few |
| of these tasks lend themselves to complete | | | | will quit the business they have built so earnestly. Again |
| automation. | | | | YOU benefit from the RESIDUAL commissions that |
| A seller of digital products has it somewhat easier. | | | | the organisation provides. |
| (S)He need not even interact with customers, because | | | | 4. Wellness Opportunities have a High Feel-Good |
| everything from product delivery to answering | | | | Factor |
| customer queries can run on autopilot. | | | | One of the main reasons that I suspect people stick |
| Digital product sellers can (and often are) literally sitting | | | | around in the wellness industry is the feel-good factor. |
| on a beach while their websites churn out profits. | | | | It can really make your day when someone calls or |
| Given these disadvantages, why would anyone still | | | | writes, telling you how wonderful your products made |
| choose the Wellness industry? | | | | them feel. Or how it gave them their life back. :-) |
| The reason I believe is because ANYONE, regardless | | | | Even more than making money, the feeling that you |
| of their talent or creativity, can actually make a steady | | | | have helped another person feel better is always a |
| LIVING for a lifetime in the Wellness industry. | | | | strong motivator in working your business. |
| And of course, there are a few who even go on to | | | | I've no doubt it feels good when someone who |
| become millionaires. | | | | purchased your eBook writes to tell you how it helped |
| Here are the reasons why I think Health and Wellness | | | | them succeed. But I can bet it comes nowhere near |
| should be the #1 Choice for Entrepreneurs online. | | | | the feeling you get when you help someone beat a |
| 1. Health Products Fulfill a Basic Human Need | | | | life-threatening illness or conquer their pain. |
| Health is a #1 concern for many people - often more | | | | 5. The Need for Wellness Only Increases with Age |
| important than even sex (also a top seller online) or | | | | As we grow older, we want to work less and enjoy |
| food. | | | | life more. We also want to live healthier lives and enjoy |
| The lack of health can make you feel... well... lousy. And | | | | enhanced community interaction. |
| most people will pay their bottom dollar if they can find | | | | Wellness opportunities are ideally suited to seniors |
| something that alleviates their pain or discomfort. | | | | because they have the potential to fulfill all their needs, |
| To put it more plainly, NOT buying an eBook will not | | | | ranging from financial security to improved health and |
| make much difference to your state of mind or body. | | | | personal interaction. |
| But not taking your prescription medication can make | | | | Lastly, working a wellness opportunity empowers you |
| you feel very bad indeed. | | | | to take steps to improve your own health and |
| 2. Health Products are Consumable | | | | well-being. |
| Unlike digital products that can only be sold ONCE to a | | | | And do I even need to reiterate the oft-repeated |
| customer, vitamins, supplements and prescriptions | | | | quote that it will be the next Trillion Dollar Industry? |