| It's a mantra we hear repeated from birth: nothing in life | | | | and whether they will buy it; essentially, whether this is |
| is free. Well if that's true, how can free offers and | | | | a product worth developing and marketing further. |
| freebies possibly be free, really? | | | | Freebies also serve as an effective means of |
| The fact is that freebies and free offers offered by | | | | introducing a new product into the marketplace. |
| reputable companies online really are free. That does | | | | Humans being the creatures of habit that they are, |
| not mean that every one comes with nothing | | | | people are reluctant to try new things; sometimes they |
| expected in return - some may ask for your opinion, | | | | just can't be bothered. But with a free, better |
| your contact information (to send you more offers and | | | | alternative thrust in their faces, they can't help but bite. |
| product pitches), or have an ulterior motive; that | | | | On the internet, freebie marketing, giveaways, and free |
| motive? To get you to buy their products. | | | | offers exist for another very effective reason - to |
| Internet freebies and free offers are no different than | | | | harvest email addresses and contact information. That |
| the promotional types of giveaways that you | | | | way, marketers can continue to send information |
| encounter in stores across the nation every day. | | | | about their products. They might also use this to invite |
| Companies are always offering free samples, | | | | you to receive an ongoing newsletter or other |
| discounts and coupons for a very good reason - to | | | | resource through which paid products and expanded |
| get you to try their products. The hope is that when | | | | services/products can be marketed. |
| you do, you will be pleased and you will want more. | | | | Although freebie marketing on the internet has added |
| More products that you will pay for. And hopefully | | | | a new twist on traditional freebies and free offers, the |
| keep buying. For obvious reasons, companies do this | | | | practice of offering freebies as a marketing strategy is |
| more for products they really expect the buying public | | | | not new; freebies have been a mainstay of product |
| will like. | | | | testing and consumer advertising for decades. No |
| These kinds of freebies are an excellent market test | | | | doubt they will continue to be and for consumers that's |
| for a new product. It gives the company some ready | | | | good news - never before has such a wealth of |
| feedback as to whether or not people are in fact | | | | freebies and free stuff been so widely and easily |
| interested in a product, whether they have a use for it, | | | | available. |