| It's a fact that your customers are your
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| | know how to use them to effectively
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| best leads. This means that the most
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| | market to their current customer database
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| likely people to purchase your products
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| | as well. To fully understand how you will
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| and/or services are the ones who have
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| | need a little background information.
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| paid for them before. It's also a fact
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| | Forté Systems is one of the current
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| that it costs far less money to keep a
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| | leading companies in Medical Practice
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| customer than it does to go out and get a
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| | Management and Billing Software. This
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| new one. These are the two reasons that
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| | means that their software that will
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| using direct mail postcards to keep in
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| | essentially run an entire medical office.
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| touch with your customer database is a
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| | The software can be purchased in any one
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| must. There are a few rules to follow
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| | of four levels, depending on budget and
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| when marketing to contacts in your
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| | number of doctors working for the
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| company database.
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| | practice.
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| Rule #1: Collect all of their
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| | Once a medical practice becomes a
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| information.
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| | customer of Forté Systems the marketing
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| It sounds like a no-brainer but you would
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| | strategy is changed to reflect the rules
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| be surprised. The more information that
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| | above. They are no longer trying to
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| you have on your customers the more
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| | convince the doctor to become a customer,
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| likely it is that you will be able to get
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| | they are now educating them on how better
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| in touch with them to let them know about
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| | they can be served by Forté Systems'
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| specials or to remind them it's time for
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| | products. Now the customer receives
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| their next service. Also, don't neglect
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| | direct mail pieces concerning:
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| to ask for your customers' email
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| | - Updates on software upgrades (example
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| addresses, everybody has one and most
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| | 1),
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| will give it up pretty easily.
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| | - Notices when they are running specials
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| Rule #2: Don't treat your customers like
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| | (example 2) & information about Other
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| prospects.
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| | Forté Systems products, such as
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| Make sure when you collect the
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| | - Software training tutorials on CD
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| information in your database you
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| | (example 3).
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| differentiate between people who have
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| | This enables them to continue to service
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| placed an order in the past and people
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| | their customers at the highest level and
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| who have not. Customers want to feel like
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| | also helps to strengthen the customers
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| you are paying attention to them and when
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| | loyalty to Forté Systems. Sometimes you
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| they have placed a few orders with you
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| | lose customers because they either forgot
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| and are still getting your "10% for First
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| | who they dealt with last time they made a
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| Time Buyers" postcards they tend to feel
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| | purchase or they received some kind of
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| unappreciated. Bottom line, if they don't
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| | promo from one of your competitors and
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| qualify for an offer you are sending out,
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| | decided to check it out.
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| don't send it to them.
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| | If the customer is constantly updated
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| Rule #3: Don't let your designs get
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| | about what is available from your company
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| stagnant.
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| | they will not have to spend their
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| When you are mailing to databases of
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| | valuable time doing research and will be
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| people that you have never spoken to
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| | less likely to "shop around." This will
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| before it is OK to send them the same
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| | help to control the normal attrition of
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| postcard multiple times. It helps to
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| | your database to other companies.
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| increase recognition and will eventually
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| | The pieces are all designed with the
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| increase your response rate. Dealing with
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| | Forté Systems logo prominently displayed
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| customers and prospects that you have
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| | on the front and back - the same general
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| already spoken to (meaning they already
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| | feel and most importantly the same color
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| know most or all of the details of your
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| | scheme. Picking a company color or group
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| business) you need to mix things up a
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| | of colors and sticking with it will help
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| bit. Your mailings should be attention
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| | to increase recognition and readership of
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| getting and informative. If you have
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| | your promo. Simply put, your customers
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| started offering a new service recently,
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| | will get to the point that they read what
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| a postcard designed to let your database
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| | you send them. They need to know it is
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| know about it would be a smart move. The
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| | from your company before they read it
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| main point is to keep your company in the
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| | because if it doesn't look like what they
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| front of their mind and to keep them
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| | are used to you sending it may go in the
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| reading your postcards.
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| | trash without a second look.
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| If the promo that you send to your
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| | Being great at what you do is not always
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| database gets too repetitive your
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| | enough to keep the customers that you
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| customers will lose interest and at that
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| | have earned. With all of the competition
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| point you are just wasting your money on
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| | out there today you need to be constantly
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| postage because your postcards won't get
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| | reminding your customers that you are the
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| the attention that you want.
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| | best at what you do. Direct mail
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| One of your main goals should be to
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| | postcards are the best way to give them
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| educate your customers about how your
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| | that reminder.
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| product or service works and this will in
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| | Always remember to keep mailings that you
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| turn help them to get more use out of
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| | send to your database informative,
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| your entire line of products and
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| | attractive and most of all current.
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| services. Many times it is as simple as
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| | Personalize everything that you can and
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| sending out mailings that make your
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| | make sure that what you are sending to a
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| customers aware of all that you can do
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| | past client actually pertains to them or
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| for them.
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| | their company. Anything less and your
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| Take, for example, a California based
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| | customer may start to drift, and the only
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| software company called Forté Systems.
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| | people that are going to be happy when
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| Not only do they use direct mail
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| | that happens are your competitors.
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| postcards to acquire new business, they
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