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By the Time the Financial Numbers Show Red, the Company is Already Bleeding

There are many important imperatives and turnaround situations arise because of
factors which are not quantified or incompetent CEO. Weak board of directors
measurable and
by the traditional accounting the financial controllers are also a
system.Human capital is perhaps the possible cause. Yet, the current
single most critical success factor for accounting system in
companies. But its place does not measure the quality of
importance cannot be captured or these key management staff and board
measured by the financial numbers. One members.
can anticipate Other causes of failures include poor
the failure of companies by observing quality staff and dysfunctional corporate
the high defections within their middle culture that
and senior are ill equipped to handle changes in
management ranks. The exodus of these the marketplace. The damage caused by
key managers is the precursor to a much such
more factors is often only manifested just
severe problem, which can impact the prior to the financial numbers displaying
continuity of execution and the red
administration of the flags.Financial statements can give some
company.Another intangible factor of the amount of indication and warning signs.
financial health is the morale of the But they should not be solely depended
staff. Although upon to gauge the health of the company.
good morale of the staff does not always There are many corporate and accounting
equate to good productivity, poor morale scandals to testify that financial
certainly spells trouble for the statements are insufficient.The
company. A reduction in the staff morale profitability barometer of a vulnerable
will result in company usually takes the form of
reduction of the flow of constructive negative or
ideas and effective operation of the declining profitability. It may have
company. In been slipping for several years,
turn, poor morale can cause the exodus consistently below
of good staff and eventually a decline in the industry's average and compares
the unfavourably with the competitors.
profitability and market share of the However, the
company.Low morale is another intangible declining trend is sometimes confused
factor that cannot be measured using with many other factors such as poor
financial terms. economic
High morale does not necessarily yield conditions, shocks in the marketplace
high productivity. Low morale is the etc. An experienced manager needs to be
definite able to
formula for low productivity. The identify the problems long before the
problem with low morale is that the flow financial numbers turn red. Mike Teng
of ideas is (DBA, MBA, BEng, FIMechE, FIEE, CEng,
reduced, there is exodus of good staff PEng, FCMI, FCIM, SMCS) is the author of
and operations efficiency are affected in the best-selling business book "Corporate
the Turnaround: Nursing a sick company back
process.Unfortunately, the traditional to health", in 2002. In 2006, he authored
accounting statements also do not measure another book entitled, "Corporate
the brand equity. Wellness: 101 Principles in Turnaround
Brand equity is actually the amount of and Transformation." Dr Teng is widely
good will resident in the brand. It is recognized as a turnaround CEO in Asia by
the added the news media. He has 27 years of
value endowed upon the product or experience in corporate responsibilities
service as a result of past investments in the Asia Pacific region. Of these, he
and marketing held Chief Executive Officer's positions
of the brand. It is also an asset that for 17 years in multi-national, local and
the company must ensure that its value publicly listed companies. He led in the
does not successful turnaround of several troubled
depreciate. Unfortunately, the brand companies. He is currently the Managing
equity is not captured in the balance Director of a business advisory firm,
sheet because Corporate Turnaround Centre Pte Ltd,
of its arbitrary nature.Another which assists companies on a fast track
significant root cause of corporate to financial performance.
failures is the quality of the CEO. Most




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