| Promotional products do more than increase sales and | | | | bandage dispenser filled with colorful adhesive |
| bulk up your patient list. Well-chosen promotional | | | | bandages for those little cuts and scrapes and a |
| products can help reinforce important health messages | | | | refrigerator magnet to keep your telephone number |
| and drive home the importance of nearly any health | | | | handy. |
| care issue. Many health care professionals are most | | | | Support public service causes with appropriate |
| familiar with promotional products from the receiving | | | | promotional products. |
| end - the pharmaceutical and medical equipment | | | | Make yourself and your staff available for public health |
| industries are among the biggest consumers of | | | | fairs and promotions. When you partner with public |
| promotional products - but there are many ways that | | | | service agencies you increase both your visibility and |
| you can use promotional products in your practice. | | | | your credibility. If your business is nutrition, set up a |
| Promotional products make a wonderful addition to | | | | display to emphasize the importance of healthy eating |
| any public service campaign. | | | | and hand out travel mugs imprinted with a health |
| In many cases, raising awareness is the first step | | | | conscious message. If your office specializes in sports |
| toward providing medical care or a cure. There's a | | | | medicine, you might choose stress toys shaped as |
| wide variety of different types and classes of | | | | different types of balls. Suit the promo products that |
| promotional products to choose from. Some | | | | you choose as takeaways to your practice specialty. |
| suggestions might include squeezable stress toys as | | | | Paper promotional products are important informational |
| part of an awareness campaign about the harmful | | | | tools. |
| effects of stress or t-shirts printed with a health | | | | Companies that specialize in promotional products for |
| awareness slogan. Your office might give printed | | | | trade fairs and conferences often also handle the |
| pedometers as part of a fitness campaign, or hand out | | | | design and production of informational tools like |
| inexpensive promotional watches as part of a "Time | | | | brochures, leaflets and flyers about your practice and |
| to watch your health" campaign. | | | | specialty. If you already have a relationship with a |
| Promotional products can help build your practice. | | | | promotional product company, be sure to include them |
| Introduce your office to new residents in your area | | | | when you're pricing the cost of creating promotional |
| with a welcome in their post box, or partner with an | | | | literature about your practice. |
| estate agent to be part of a "Welcome to Your New | | | | Say thank you and please come again to your |
| Home" basket of goodies. Include a useful gift from | | | | patients and clients with promotional products. |
| your office, imprinted with your practice name and | | | | Pediatricians have handed out stickers, lollipops and |
| telephone number for emergencies. The type of gift | | | | plastic rings to their patients for years as a "Job Well |
| you include should be specific to your practice area. A | | | | Done" reward. Why confine that to children? There's a |
| general practitioner could use a small first aid kit, for | | | | wide variety of little thank you gifts that you could |
| instance. A chiropractor might include a hand-held back | | | | offer your patients, from sticky notes with a reminder |
| massager imprinted with his name and number. A | | | | to "Eat Healthy" to stress toys to help them stay |
| clever gift from a pediatrician's office might be a | | | | healthy. |