| It's no secret that many households are making | | | | the womb. I can tell you that statistics like that have |
| choices towards natural and organic foods. So, it's also | | | | compelled my wife and me to make a decided effort |
| no surprise that more and more women are seeking | | | | towards pure cosmetics, and pure products in general |
| pure cosmetics as they become better informed of | | | | for our family. |
| the steps they can take to support health and | | | | The homecare products company Seventh |
| well-being. The reality is that the choices one makes to | | | | Generation, though not in the pure cosmetics space |
| buy healthy food and pure cosmetics are essentially | | | | specifically, published a book in 2006 called Naturally |
| one in the same. makes a compelling case that relates | | | | Clean. They compile some alarming statistics that |
| to the importance of pure cosmetics: | | | | further underscore the onslaught of chemicals the |
| "Our skin, the largest eliminatory organ in the body and | | | | average person encounters inadvertently each day. |
| our first line of immunity, is permeable to all chemicals. | | | | Roughly 5 new chemicals are created each day, and |
| Medical research shows that significant amounts of | | | | over 500,000 chemical products are sold to |
| cosmetic ingredients, including carcinogenic substances, | | | | consumers. The average American household |
| penetrate the skin and end up in the blood stream. | | | | contains gallons of toxic substances. While these toxic |
| Many chemicals in cosmetics don't cause obvious | | | | chemicals come in all variety of products, choosing |
| signs of toxicity on the skin but slowly poison us | | | | pure skincare products is one sure way to help |
| through repeated use." | | | | eliminate them from your daily routine. |
| This makes perfect sense – think of how drugs like | | | | The other beautiful thing about pure cosmetics is the |
| the nicotine patch are administered to be soaked into | | | | results they provide. Many people new to natural or |
| the skin. In other words, if you're not using pure | | | | organic foods at first suspect there will be a taste |
| cosmetics, you might as well be eating them because | | | | trade-off, but are delighted to find that wholesome |
| the chemicals they contain are likely to be entering | | | | foods actually taste better than their overly processed |
| your body just as if you had ingested them. | | | | counterparts. Likewise, many women find that pure |
| Just as with food, natural, organic, and otherwise pure | | | | cosmetics not only provide the psychological |
| cosmetics have experienced double-digit growth in | | | | reassurance that they're doing all they can to repurify |
| recent years, accounting for the strongest sales | | | | their life, but also that these pure cosmetics provide |
| growth among health and wellness packaged goods in | | | | the results that compelled them to use a cosmetic |
| the U.S., and a 53% increase in new products | | | | product in the first place. |
| introduced in the pure skincare and organic/natural | | | | I don't profess that pure cosmetics are the |
| personal care category (eMarketer, January 2009). | | | | one-stop-shop to getting toxic chemicals out of one's |
| Simply put, shoppers are becoming savvier and | | | | life. But there's no question that cultures worldwide |
| realizing the benefits pure cosmetics can play towards | | | | need to repurify the way they live. And as pure |
| repurifying life one simple step at a time. In 2007, The | | | | cosmetics continue to play a bigger role in the |
| Environmental Working Group took a random sampling | | | | multi-billion dollar makeup industry, the people that use |
| of 10 people and found an average of 200 toxic | | | | them will reap the benefits over time – pure and |
| chemicals in each, representing 287 different toxins. | | | | simple. |
| The real shocker: the people tested were babies still in | | | | |