| Laura and Margaret Sorrell – Sorrells Naturally, a | | | | put on or bodies as well as what we put in our bodies. |
| family company | | | | Parabens: the only other ingredient found more widely |
| We think it’s important to outline to our customers | | | | in cosmetics is water. Although there are a wide range |
| ways in which we have focussed on what has | | | | of Parabens which are put there to act as a |
| become important to us – that is to say Laura and | | | | preservative against mould growth, they are thought to |
| Margaret Sorrell – sisters-in-law and members of a | | | | mimic female hormones and have recently been |
| family for which we care deeply. | | | | discovered in breast tumours by a British scientific |
| We wanted to work together and thought that starting | | | | study. A further study found that most breast |
| a company that emphasised our own aims, values and | | | | tumours are discovered in the left breast and this was |
| ambitions was the only way we could go about this. | | | | thought to relate to the fact that the majority of people |
| Honestly to start a company for which we would be | | | | are right-handed and that therefore deodorants, which |
| proud to put our name and to work for. | | | | contain Parabens, are applied more vigorously to the |
| I have thought long and hard as to why we chose this | | | | left arm pit. We all await further studies. Because of |
| particular line of work, that is to say why we took such | | | | these reasons we support paraben free beauty |
| pains to stay on this critical path of a minimum of | | | | products. |
| chemical usage and in this sense make it all so much | | | | SLS/Sodium Laurel Sulfate – is a detergent and |
| harder to achieve. | | | | foaming agent used widely in all types of soaps, |
| I believe at least part of the answer to this is | | | | shampoos, face washes, bath and shower gels and |
| ‘control’. I mean this in the sense that we are all | | | | toothpastes. Recently found to be more harmful to |
| sick and tired of huge corporations and companies | | | | the skin than had previously been believed and that |
| dictating to us what we should and should not use in | | | | SLS can in fact stay in the body for 5 days or more. |
| and on our bodies. | | | | It has a drying and thickening effect on skin and can |
| For the first time we have choices as to what we can | | | | damage the delicate mucous membrane of the mouth |
| eat. There are many many farmers battling against | | | | and even be the cause of mouth ulcers and cause |
| huge odds to provide natural and organic food, in a | | | | irritation to the eyes. |
| sense a return of good food. The recent report from | | | | It would be nice to be able to list a wonderful list of |
| Food Standards Agency (29 July’09) must have | | | | alternatives to these chemicals and I believe that |
| felt like a huge blow to the industry. My view is that | | | | inroads are being made into this study and we will |
| nutritional value ie calories taken in from the food we | | | | make it our future study to further protect the family |
| eat is in fact only one part of the story; what about | | | | that we have. |
| the pesticides in non-organic foods? What about the | | | | We may all need to change the way we think about |
| condition the animals live? The hormone boosting | | | | and treat the products we use in our bathrooms. |
| injections and antibiotics? | | | | Because of these reasons we support SLS free |
| No the control element lies firmly with our growing | | | | beauty products. |
| refusal at being marketed at by the big companies. I | | | | Shelf-Life – as Sorrells Naturally products do not |
| can no longer stand the truths that I personally have | | | | contain harsh chemical preservatives, the shelf-life is |
| discovered along the way. The fact that in order for | | | | shorter than many other bath and beauty products. |
| a shampoo to be considered ‘Baby’ shampoo it | | | | Mostly this is 6 months but check each label. |
| is required to contain another cocktail of chemicals that | | | | It’s important to note that most large |
| do not sting the eyes. So our assumption that there | | | | manufacturers make and order huge quantities so |
| should be less chemicals to make a shampoo suitable | | | | therefore need to keep preservatives for storage and |
| for babies is founded on the belief that no-one would | | | | shipping. |
| willingly distort the truth enough to toy with our family | | | | Looking after products – it’s not necessary to |
| morals to the extent of deliberately harming our | | | | keep Sorrells Naturally products in the fridge, however, |
| children. How wrong we turned out to be. | | | | to keep the products at their best and to retain the |
| I come now to Parabens and Sodium Laurel Sulfate | | | | maximum shelf-life it’s recommended that you |
| which are two of the most widely known chemicals | | | | always close the lids or caps after using to avoid |
| that people today are attempting to avoid, due to | | | | contamination. Always use with clean hands and |
| recent discoveries of their harmfulness to our bodies | | | | fingers to prevent cross-contamination. |
| and our current desire to regain control over what we | | | | |