| Instead of serving your children cereal for breakfast | | | | The Problem With Big Brands |
| tomorrow, imagine pouring them a bowl of natural | | | | Most traditional drug store brands - the ones you see |
| baby shampoo and encouraging them to slurp it up. | | | | advertised in those slick TV commercials - are loaded |
| Okay, you wouldn't actually do that. But these days, | | | | with synthetic ingredients and chemicals that can put |
| some companies are making kids hair care and skin | | | | your health at risk with long term use. And there's no |
| products with such natural and safe ingredients, you | | | | law against it. FDA guidelines, which are so rigorous |
| really could eat them. And that makes sense. Here's a | | | | when it comes to controlling food and drugs, allow just |
| fact that many people aren't aware of: | | | | about any ingredient to be used in skin care products. |
| Up to 60% of what you put on your skin (and on your | | | | That means you, the consumer, are on your own |
| children's skin) is absorbed into the body. | | | | when it comes to reading labels, understanding the |
| Another investigation by scientific communities led by | | | | contents, and making wise buying decisions that affect |
| Mount Sinai School of Medicine in New York, in | | | | your family's health. |
| collaboration with the Environmental Working Group | | | | The New Alternatives |
| and Commonweal suggest that on average 91 | | | | The average American uses between ten and 45 |
| industrial chemicals in our bodies that we can't get rid | | | | pounds of soaps, toiletries and cosmetics per year. |
| of, because we can't break them down. Obviously | | | | That adds up to a lot of exposure to chemical |
| these chemicals, which tend to build up, may cause | | | | additives. As more consumers begin to question the |
| serious diseases like cancer. The complexity of | | | | wisdom of coating our bodies in that stuff, |
| chemical used by companies these days make it | | | | manufacturers are responding with alternatives. |
| virtually impossible for us consumer to determine | | | | For example, the entire product line by is made of |
| whether or not these chemicals are harmful or not. | | | | 100% natural, organic, and edible ingredients. This is |
| Now go read the label on your kid's shampoo or liquid | | | | interesting because the edible ingredients can be |
| soap bottle. Dyes. Preservatives. Synthetic foaming | | | | broken down in our bodies. They use coconut oil in |
| agents. Parabens and petrochemicals. Is that the kind | | | | their cleansers and shampoos. And instead of adding |
| of stuff you want coursing through their veins? | | | | synthetic stabilizers, they use the natural preservative |
| Remember, the skin is a porous membrane that lets | | | | properties of fennel and aniseed. Recently, they |
| impurities in and out of our bodies. So some of the | | | | extended their product line to include natural baby |
| ingredients in our shampoos, cremes, cleansers, | | | | shampoo (an organic shampoo for kids) and baby |
| cosmetics and other products are bound to permeate | | | | wash containing such edibles as soy protein, enzymes |
| that membrane, allowing toxins to enter the blood | | | | from sugar beets, and green tea. |
| stream and organs. | | | | The message behind this trend is clear... if it's good |
| That's why more and more parents are switching to | | | | enough to eat, it's safe enough to use on your skin and |
| organic shampoo for kids and pure natural soaps and | | | | your kids' skin. |
| body washes. | | | | |