| Gap Inc. is a leading international
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| | Gap's competitors for apparel,
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| clothing retailer offering attire,
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| | accessories, and personal care products
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| accessories and personal care products
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| | are such famous American brands as
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| for men, women, children and babies. They
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| | Abercrombie & Fitch, American Eagle
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| produce under brands such as Gap, Banana
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| | Outfitters, DKNY, Polo Ralph Lauren, and
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| Republic and Old Navy. Also Gap brand
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| | Tommy Hilfiger. Those companies are
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| includes Gap, GapKids, babyGap, GapBody
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| | manufacturing similar products, although
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| and Gap Outlet. They have their
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| | they are targeting a slightly different
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| headquarters in the San Francisco Bay
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| | customer market. Gap however has to take
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| Area, the product development offices are
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| | a lot of effort to stay aloof among them
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| located in New York City, while
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| | with pricing policies, quality and design
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| distribution operations and offices
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| | in order to retain their customers and
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| dealing with sourcing activities can be
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| | try to gain new ones. The external threat
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| found around the globe.
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| | from the new entries is a minor one
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| Gap Inc. has created a "Code of business
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| | because of number of reasons. The
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| conduct" in which essential issues of
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| | clothing/accessories market is quite
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| conducting a business, employees'
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| | difficult to enter, and it takes time to
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| behaviors and corporate culture are
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| | establish a brand name and gain customer
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| outlined. It contains the letter to
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| | loyalty and trust, so in this instance
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| employees which states the main
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| | Gap is almost safe at least for some
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| principles that operate in Gap Inc. The
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| | time.
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| company was originally founded and to
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| | Gap Inc. has stores around the globe and
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| this day is maintaining the principle of
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| | naturally employs people from many
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| conducting business in a responsible,
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| | foreign countries. While manufacturing
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| honest and ethical manner. Currently Gap
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| | and distributing its products, Gap Inc.'s
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| Inc. remains committed to setting and
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| | Sourcing and Logistics group, along with
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| meeting the highest standards of business
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| | their buying agents, draw up production
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| conduct, because for them nothing less
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| | schedules and place orders with approved
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| will do. They also make such commitments
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| | third-party factories. This process takes
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| to their shareholders, neighbors,
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| | place in more than 50 countries where Gap
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| customers and one another not only
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| | products are made. Clearly Gap involves
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| because it is a legal duty, but because
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| | many intermediaries in making its
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| it's the proper thing to do. The company
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| | product, designating much power and
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| claims that their reputation depends on
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| | responsibilities to the factories and
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| the integrity and excellence in
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| | suppliers. It purchases from more than
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| everything they do. Clearly such
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| | 1,000 vendors in 3,600 factories in more
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| statements shape company's overall vision
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| | than 50 countries and approximately 13
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| of how they operate and what they expect
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| | percent of its products is sourced from
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| from their employees. This code was
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| | China alone. The company also has a
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| designed to promote an ethical work
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| | comprehensive and publicly available Code
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| environment, with all the necessary
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| | of Vendor Conduct and has instituted
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| issues descried in it such as reporting
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| | excellent internal monitoring programs
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| the violations, responsibilities, laws
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| | with vendor compliance officers. Gap
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| that apply to different countries in
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| | company was the first U.S. apparel
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| which the company operates.
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| | manufacturer that developed an
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| Gap Inc. was founded in 1969 by Donald
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| | independent monitoring program by
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| and Doris Fisher in San Francisco,
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| | agreeing to let representatives of local
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| California. When they started there was
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| | nongovernmental groups monitor its
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| only one store and a couple of employees.
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| | supplier factories in El Salvador. Gap
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| Today, they are one of the world's
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| | also supports human rights initiatives
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| largest specialty retailers, with fiscal
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| | through its supplier education programs
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| 2004 revenues of $16.3 billion. They are
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| | and a number of other projects and is a
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| producing and selling clothes to men,
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| | participant in the UN Global Compact.
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| women, kids and babies all over the
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| | Social responsibility for Gap Inc. is a
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| world. Such brands as Gap and Banana
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| | big concern and it engages in many
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| Republic are aimed at customers with
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| | practices to help solve environmental
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| higher incomes who are willing to buy
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| | problems. It has number of helpful
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| high quality clothes, although it is not
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| | environmental projects, including a
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| priced too high. Old Navy brand was
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| | unique, environmentally efficient
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| created to fit the niche of customers
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| | designed building at its headquarters.
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| such as families willing to have good
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| | Their programs incorporate recycling
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| looking and quality attire, but pay less
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| | initiatives for stores, use of wood from
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| for it. Many people shopping at Gap are
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| | certified-sustainable forests for the
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| customers in Old Navy as well, because
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| | flooring at its stores, as well as energy
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| the company's signature in making clothes
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| | efficiency in lighting. Company's
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| can be easily traced. In recent years the
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| | considerations with environmental issues
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| company has began production of colognes
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| | are also addressed in store design and
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| and other toiletries which are suitable
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| | construction; Gap Inc. also does not
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| for different seasonal collections and
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| | conduct or endorse animal testing on its
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| can be matched with certain clothes. Thus
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| | products.
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| Gap stores, offer a full range of
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| | Company's internal policies are
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| products from underwear and perfumes to
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| | accordingly well designed and suited to
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| sports apparel and winter clothes.
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| | meet their employees' expectations. It
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| As already was mentioned the Gap Inc.
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| | offers paid volunteer time for
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| customers are successful people who are
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| | headquarters employees, and ensures full
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| looking for high quality and reasonable
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| | medical and dental benefits for domestic
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| prices. With Old Navy brand it is more of
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| | partners, as well as a various
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| a younger audience with less income to
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| | family-oriented benefits. Throughout the
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| spend, Gap itself aims at middle class
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| | company women hold a considerable number
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| buyers wanting a stylish look and
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| | of management positions, including the
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| excellent customer service treatment.
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| | two women who are among the company's top
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| Banana Republic brand is the most
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| | eight executives; there are also four
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| expensive and the most chic one out of
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| | women on the 15-member board of
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| all presented by Gap Inc. People shopping
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| | directors. Among programs supported by
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| at Banana Republic are looking for latest
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| | Gap are those focusing on helping
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| styles, comfort and still reasonable
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| | unappreciated youth, with an emphasis on
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| prices for the quality they receive.
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| | academic achievement. Health and human
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| Generally company's customers are young
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| | services, including HIV/AIDS prevention
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| and middle aged people eager to try
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| | and education, community services and the
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| something new every season, enthusiastic
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| | arts are areas of company's interest and
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| about color and inspirational design.
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| | sponsorship.
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