| Founded in 1850 and centrally located in New York | | | | Blue American Express card did not have any annual |
| City, New York, American Express has offered a | | | | fee. This is different from most other American |
| number of different services to individuals that choose | | | | Express cards. Not only did this help individuals to be |
| to take advantage of these benefits since the year of | | | | able to save less money when it came to investing in |
| inception for the company. Offering a wide variety of | | | | applying for and utilizing a credit card, but it also |
| different products and services, customers are able to | | | | allowed an individual to establish credit in an effective |
| rely on American Express when it comes to their | | | | and useful manner. A reward's program was also |
| credit card, charge card and traveler's check services. | | | | offered to the consumers, and because of this they |
| Highly successful over a prominent period of time, the | | | | were able to receive different incentives and |
| company was ranked to 14th most valuable brand in | | | | promotions based on the amount that they used their |
| the entire world in the year 2006, as determined by | | | | card in order to make purchases or payments. This |
| BusinessWeek and Interbrand. The value was | | | | particular card was based on a similar and successful |
| approximated at over nineteen billion dollars, American. | | | | item on the market in Europe. On the front, there is a |
| With all the success the company has been able to | | | | multi-functional chip that is located onboard and helps |
| enjoy, it is no surprise that they were able to offer | | | | the individual to be more secure, among other things. |
| their customers a highly successful and influential card | | | | When an individual is looking to invest in a credit card, |
| for the new millennium. | | | | for the most part they are looking for a way to pay |
| In 1999, they launched their new credit card, the Blue | | | | for items up front, but to actually be able to afford the |
| American Express card, which was quickly found to | | | | cost of the item over a set period of time. In order to |
| be very popular with customers, but specifically with | | | | successfully and properly complete this process, |
| individuals that were younger and looking to establish a | | | | individuals generally enjoy the ability to use a credit |
| line of credit with an affluent credit card company. | | | | card as a form of upfront payment. Over time, the |
| Specifically, they were interested in the benefits that | | | | individual is able to reimburse the credit card company |
| they could garner in response to using the Blue | | | | for the purchase, typically also allowing for some |
| American Express card while simultaneously being | | | | interest on the payment of the product based on time |
| able to pay for personal and professional items with a | | | | elapsed from the date of purchase or statement. |
| card that is accepted in a number of different places | | | | However, there are a number of benefits to be had, |
| and which is also a prominent name in the credit card | | | | should the individual choose a credit card such as the |
| world. | | | | Blue American Express card, which is able to offer a |
| First and foremost, when it was first introduced, the | | | | number of different advantages to their customers. |