| Printing quotes is the first thing to look | | | | preference. |
| for before you start working on a printing | | | | |
| project. In fact, it should be something to | | | | Content Based Design |
| look into even before you give printing a | | | | |
| thought. | | | | If you intend your ads to be informative and |
| | | | act as a print resource, you should consider |
| A word of advice to the hopefuls, printing | | | | intentionally toning down the design. The |
| can either be cheap or expensive depending on | | | | easiest to read after all is black text on |
| your specifications. You shouldn't use price | | | | white paper. |
| to encourage or discourage you to design your | | | | |
| print ads, but rather it should be used as a | | | | This can work well for the more technically |
| tool to adjust your specifications. | | | | inclined customers, who want to know more |
| | | | about quantifiable data, processes, and |
| Form vs. Substance: How will it meet your | | | | features to guide them in their purchasing |
| marketing goals? | | | | decisions. These prints are far cheaper to |
| | | | produce and can be given out more readily. |
| There are two schools of thought. One says | | | | |
| form follows function while the other says | | | | Although they can work well to sell gadgets |
| substance is style. Subscribing to a design | | | | and other benefits based commodity items, |
| concept will have a big on the success of | | | | they do poorly for culture branding. These |
| your business and is fundamental in shaping | | | | are the products people purchase for the |
| your marketing plan. | | | | sheer pleasure of purchasing something |
| | | | luxurious. Think about non-commodity goods |
| Using Style Heavy Design | | | | people use to identify themselves: clothing, |
| | | | vacation places, wines, jewelry, etc. |
| A lot of people look for design ideas on the | | | | |
| internet for anything from business cards to | | | | It used to be that content heavy marketing is |
| posters and flyers. In most cases they end up | | | | targeted at men while design based |
| looking at the drool worthy award winning | | | | advertisement is targeted at women. Recent |
| designs produced by big ad agencies for their | | | | studies show however that women influence 80% |
| own marketing materials. | | | | of the purchase of consumer goods, changing |
| | | | the dynamics of how advertising is done. |
| But before you get too worked up with | | | | |
| die-cutting or foil printing, remember that | | | | Should this mean hardware stores should start |
| these extra effects can easily double up your | | | | sending out catalogs with foil stamped swirls |
| cost. If you're up-selling your brand it may | | | | on the front page? |
| be a calculated strategy, otherwise twice as | | | | |
| much prints is likely to produce better | | | | When developing a marketing budget, get |
| results as better looking prints. | | | | printing quotes for folded postcards you can |
| | | | use to make a qualitative survey of the |
| A word of caution though, too much styling | | | | perceptions about your products. This should |
| may take the focus out of your content. | | | | guide you in designing your marketing |
| Unique styles don't always make the sale. On | | | | materials or finding your marketing mix. More |
| the other hand, you can also make good design | | | | tinkering with your design endlessly, coming |
| using the default choices from your offset | | | | up with a well-informed strategy sounds like |
| printing. But again, it's all a matter of | | | | a better plan. |